Independent Advocates


The company asked us to come up with structure, navigation, and design to build an engaging website.

Visual Design

At the beginning of the project, we undertook a detailed target audience exploration phase. During the process, we assessed the current situation of the market that helped us gain a deeper understanding of how the platform should look to evoke trust and credibility of potential customers.

Before doing any visual design, we performed a competitor tracking where we looked at other niche websites and evaluated them. It enables to formulate a rationale for new site ideas and to analyze what companies are doing well to implement in the future website. Finally, we`ve come up with a solution to make a concise design in neutral colors that will showcase the company`s services, excluding such unnecessary element as graphics, animation, and others.


The website meets the golden rule “be quick and to the point”. It contains clear “About us” section that explains the essence of services provided to customers. The website is structured so as to make it simple for users to navigate it. It consists of the main bar at the top of the homepage, photos of company`s staff and their positions, bar with services provided, the latest news, and partners list.


The concise structure allows providing powerful performance. The page load time is super-fast that positively affect the user experience. The website is also presented in two language versions: English and Russian. Visitors can move from page to page with ease due to a good navigation. Downloading pictures does not take time during browsing. The color of background, welcoming picture and text give an impact to the user that the website has a relationship with law affairs.

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